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Fractional Project Management: The Good, the Bad, and the Business Impact

In this article, Donna Franklin West discusses fractional project management, its advantages, challenges, and impacts on the business.

By Donna Franklin West 29 Jul 2024
Fractional Project Management: The Good, the Bad, and the Business Impact

Introduction

Companies are always looking for new ways to stay competitive and flexible. One strategy gaining a lot of attention is fractional leadership. Originally popular in freelancing and consulting, this approach lets businesses hire top professionals on a part-time or project-specific basis. In this article, we will explore The Good, the Bad, and the Business Impact of Fractional Project Management breaking down its benefits, challenges, and effectiveness.  

The Good: What are the advantages of Fractional Project Management?

Cost-Effectiveness

Who does not love saving money? One of the biggest benefits of fractional project management is its cost savings. Full-time experienced employees come with high costs like salaries, benefits, and other expenses. Fractional project managers bring high-level expertise without breaking the bank. This makes it a great option for startups and small-to-medium businesses that need to watch their budgets. A report by Reforge highlights that hiring fractional executives can cost 60-70% less than full-time ones. These savings let businesses invest more efficiently in other critical areas.  

Flexibility and Scalability

Need extra hands for a big project? No problem. Fractional project management offers flexibility. You can hire fractional project managers for specific projects or time limits, adjusting their level of support as needed. This is crucial in a fast-paced business environment where project demands can change quickly. For example, if a project hits a peak phase and needs extra hands, you can bring in fractional project managers without long-term commitments. Once the project is done, you can scale back.  

Access to Specialised Expertise

With fractional project management, businesses can tap into a wide range of specialised expertise that might not be available internally. These professionals often have extensive experience in specific fields, bringing valuable knowledge and innovative solutions. This helps companies tackle complex project requirements and achieve better outcomes. For example, a healthcare organisation brought me on due to my extensive experience to assess their project management process and make recommendations. As a fractional project manager, I recommended process improvements, tools, and technologies without the need for a full-time role.  

Enhanced Innovation and Fresh Perspectives

Stuck in a rut? Hiring fractional project managers can bring fresh perspectives and innovative ideas. We have diverse experiences from working with various clients and industries, offering unique insights that can lead to creative solutions and process improvements, fostering a culture of continuous innovation. 

The Bad: What are the challenges of Fractional Project Management?

Integration Issues

One challenge is integrating fractional professionals into the existing team. We might not be familiar with the company's culture or processes. It is like starting a new job every few months, and we all know how that can feel. To address this, establish clear communication channels and set expectations from the start. A thorough onboarding process can also help fractional project managers acclimate quickly. This is a great time to reference Tuckman's stages of group development (forming, storming, norming, performing, and adjourning) to guide the team through the integration process effectively.  

5 stages of team development - fractional project management

Limited Availability

Fractional project managers are not full-time employees and often juggle multiple clients and projects, which can sometimes result in limited availability. This can be a problem if a project needs urgent attention or if unexpected issues arise. From my experience, clear schedules and backup plans have saved many projects from potential hiccups.  

Dependency on External Talent

Relying heavily on fractional project managers can create a dependency on external resources. Think of it like relying too much on takeout; it is convenient but not always sustainable. This can be risky if the fractional manager moves on to other opportunities or if their availability changes unexpectedly. Over reliance on external professionals may also hinder the development of the internal team.  

Balance the use of fractional project managers with efforts to train and develop your internal team. Knowledge transfer sessions and collaborative work can help existing employees learn from fractional experts.  

Potential for Inconsistent Quality

Since fractional project managers work with multiple clients, there might be variations in the quality of their work due to differing levels of engagement or focus. Ensuring consistent quality across all projects can be challenging.  

To mitigate this, set clear performance metrics and regularly review the progress and quality of work. Open communication and feedback mechanisms can help maintain high standards and address any issues promptly.  

The Business Impact: Transforming Operations and Strategy

Increased Agility

Flexibility is key. Fractional project management enhances a company's agility. By allowing businesses to quickly scale up or down based on project needs, it ensures efficient resource use. This adaptability is crucial in responding to market changes, customer demands, and competitive pressures.  

A Harvard Business Review article notes that "The freelance and consulting sectors have long provided companies with flexible, on-demand expertise," highlighting the foundational role of such models in fostering business agility. This flexibility enables companies to pivot swiftly, maintaining a competitive edge.  

Improved Focus

Focus on what you do best. By outsourcing specific project management tasks to fractional professionals, companies can focus more on their core competencies. This strategic allocation of resources allows businesses to home in on their primary strengths, driving overall growth and efficiency. For instance, a healthcare company might use fractional project management to handle IT projects while concentrating its internal resources on patient care and medical innovations. This division of labor ensures that all aspects of the business are managed by experts, optimising performance across the board.  

Risk Mitigation

Fractional project management can also help mitigate risks associated with long-term employment commitments. In uncertain economic climates, businesses may hesitate to hire full-time employees due to the associated financial risks. Fractional managers provide a viable alternative, offering expertise without long term financial obligations. This approach allows companies to navigate economic uncertainties more effectively, maintaining operational continuity and financial stability.  

Enhanced Project Outcomes

Ultimately, the strategic use of fractional project management can lead to enhanced project outcomes. By leveraging specialised expertise, businesses can ensure that projects are executed efficiently, meet high quality standards, and deliver desired results. This can translate to better customer satisfaction and increased profitability.  

Balancing the Good and the Bad

No strategy is perfect but fractional project management presents an appealing option for businesses seeking to navigate the complexities of today’s market. Its advantages cost effectiveness, flexibility, access to specialised expertise, and enhanced innovation, make it a great strategy for many organisations. However, challenges such as integration issues, limited availability, dependency on external talent, and potential for inconsistent quality must be carefully managed.  

By understanding and addressing these challenges, businesses can enjoy the full potential of fractional project management. The strategic use of fractional professionals can transform operations, improve focus on core competencies, and drive better business outcomes.  

Conclusion

As the business landscape continues to evolve post pandemic and with AI, fractional project management stands out as a versatile and impactful approach. Companies that embrace this model can achieve greater agility, efficiency, and innovation, positioning themselves for long term success in a competitive market. Are you ready to embrace the future with fractional project management?